Perseus Underwear is an innovative brand inspired by Perseus.  In Greek mythology, Perseus was a hero who was half-mortal and half-God, son of the god Zeus and the mortal Danae.  Perseus was the one who hunted and killed Medusa, a Gorgon that turned anyone who looked directly into her eyes into stone. Perseus beheaded Medusa and took his head so he could save his beloved Andromeda from the sea monster to which she had been given as a sacrifice. Part of this wonderful story is artistically represented in our packaging, a novel presentation that comes out of all the stereotypes.

In our perspective, Perseus represents strength, masculinity, tenacity, virility, fortitude, courage; virtues that we want to emphasize in the men who use our garments, externalizing their inner strength and their capacity of seduction.

In Perseus Underwear, we believe that the man of today wishes to enhance many of these virtues, and the way to achieve it is by focusing on his virility.  We have internally discovered how many of these strengths can be projected into a garment; playing with innovative designs, combination of fabrics, colors and prints that make whoever uses them a self-confident man who wants to look good and feel comfortable.