WHAT YOUR UNDERWEAR SAYS ABOUT YOU?

  Not only are women stereotyped by the color and style of the underwear they wear but also men have codes when choosing underwear.  For example, wear a white brief for an intimate, sensual, and very passionate moment or perhaps wear a black boxer brief if what you have in mind...

DANAE, A COLLECTION TO REDEFINE MANLINESS

  In our previous post, we spoke about the reasons for inspiration to create our underwear brand and how we worship the male body with each of the garments designed. That is why this time we have decided to interview our designer, Kate Laverde, who will tell us a little bit...

SENSUALITY IN THE ANCIENT GREECE, A SOURCE OF INSPIRATION

We owe the Ancient Greeks the theater, poetry, music, architecture, and, of course, the great study and admiration of the male body. They taught us to seek excellence in all stages of life to exercise body and mind.         From their childhood, Ancient Greeks began their studies in writing, mathematics, music,...

SEXY MEN + UNDERWEAR + FOLLOWERS = REVOLUTION IN SOCIAL MEDIA

  We are living a digital boom; social media has become our way to connect with people around the world. Social media, for most, is the best way to create community of followers and turn them into admirers. But what is the key to convincing a lot of people to like...

CHINESE NEW YEAR: THERE’S ALWAYS AN EXCUSE TO WEAR BAND-NEW UNDERWEAR

  Chinese New Year has just started; 2018 is the year of the Earth Dog.  Many wonder what Chinese New Year is all about and what Lunar New Year means. The questioning is understandable because New Year starts on December 31 for most Westerners.   For context, we’d like to clarify some details:...

THE UNDERWEAR AND SAINT VALENTINE’S DAY, THE BEST-KEPT SECRET OF A CONQUERING MAN.

It’s Valentine's Day season again—the season in which we commemorate courtly love.  Saint Valentine’s day, on February 14, is not only a celebration for stable couples but also for those still looking for their soulmate.   Have you thought about how to celebrate this day? Shops are decorated in pink already...

MEN´S UNDERWEAR; A GARMENT WITH CHARM.

Underwear can be considered our second skin and plays a very important role in our day-to-day life. It is the first thing our body touches when it comes to dressing and the last we take off at the end of a tough day. If you are assertive in selecting the right garment,...